B. 1965 in Cairo, and graduated from The Faculty of Fine Arts - Alexandria University in 1988, Hani Mahfouz is one of a handful of artists seriously and repeatedly engaging with the daily life in Egypt and creating designs that use his unique visual elements to deepen our engagement with time and place. His ideas come from a wealth of different experiences; a graphic, industrial, and lately fashion designer. Mahfouz founded his design studio, Hani Mahfouz Designs, AKA h|m|d, in 1997, and since then he is dedicated to creating explicit art products that fall in between different design trajectories. To dive deeper into his world, we suggest to start from his talk at TEDx Cairo, "The Second Death", and take it from there to explore that exceptional world.