Valerie Arif

Valerie Arif is an Egyptian independent graphic designer and creative director. She specializes in branding, event work, and editorial work. She recently launched her brand Baby which sells design products that are often the result of collaborations with other designers she knows and loves.


Arif’s best-known projects include the logo for Zawya, as well as Eish + Malh and Kafein in downtown Cairo. She is proud to count Mada Masr, Gypsum Gallery, Cairobserver, and Nawa Recordings among her previous clients. Her work has been exhibited as part of exhibitions at Dubai Design Week (2016, 2017), Beirut Design Week (2017), Townhouse Gallery (2017) as well as Weltformat Graphic Design Festival in Switzerland (2018). She is one of 2018’s 100 Best Arabic Posters winners and fingers crossed for the 2020 round

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Shop Partially Closed for maintenance,

Store Pick-ups  Available by appointment through WhatsApp +201101565317

If you are dissatisfied with an item, we want to correct the problem. We will gladly exchange the item or refund the amount you paid within 14 days of purchase. You can return your product for store credit, a different product, or a refund to the original payment method. Returned items must have no visible signs of wear or use. Discounted items cannot be returned or exchanged. To complete your return, we require a receipt of purchase.

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8 Dar el Shefa st.

Garden City, Cairo