40MUSTAQEL is an independent design studio based in Cairo. Founded by Nada Hesham, 40MUSTAQEL is driven by a purpose to add to the ongoing conversations about graphic design taking place in the Arab/SWANA region. We have an ongoing pursuit to explore what makes design “Arab” through an attempt to dissect the complexity of the diverse Arab visual languages. Our vision is to catalyze dialogue between a necessary level of critical view on design versus a more expressive and spontaneous discourse.