Mohamed Hassaan is an art director and illustrator based in Cairo. He transformed his ambition into actual art when he taught himself art and illustration. He is passionate about creating visual outcomes that promote calligraphy, branding, and illustration into artworks mostly inspired by his Egyptian origins and culture. His work experience spans local agencies and regionally-acclaimed studios like FP7 McCann Cairo. His most known projects include working with big entities like McDonald's, Unilever, Coca-Cola, Etisalat, Palm Hills amongst others.