Updated: Oct 8, 2019
A quick chat with Cairopolitan's founder Ahmed Hefnawy.
"It took all this time simply because it was a step that one couldn’t consider to be a protagonist, so it was always secondary… it couldn’t obtain the main role mainly because of work. But what I considered at some point is that these things needs to get the main role, and that is because Egypt is rich in icons but lacking in those with taste and will to play around it. The Egyptian buyer is not accustomed to products of this sort, as the general taste is declining. This project confirms that these icons have a presence and an impact. They are a part of us that we can neither deny nor hide, but something that we need to see for what it truly is. When we were doing the Baladi Pouch, one of the women working on it said: “wasn’t there anything other than the Baladi bread? We grew bored of it, would have been nice if you’ve made a Hamburger! Or when people see the Passport and are ashamed of it and what to rid themselves of it instead of acquiring it even though it’s what reflects our identity the most. "" The main goal of this project is to shed the light on the Egyptian Identity through innovative means, it has to bear meaning and an opinion to draw people’s attention. It is as if we’re trying to give the Egyptian Identity a voice, hoping they might start seeing this identity differently. Therefore the project is trying to crystallize this identity in a certain manner. "What do you hope to achieve with this project?
" I hope that someday it won’t still be the case that Egyptians are buying souvenirs of the London Bus and the Eiffel Tower, why is this still being sold in the market, we ought to have souvenirs of our own, this project aspires for Egypt to be on the arts/cultural map and reestablish that position as it has been drifting away and losing its shape/character in that process. The objective is for Egypt to acquire its shape and voice again."